How to measure WooCommerce conversions with server-side Google Ads?

This is a preset for GTM Server container that forwards events sent from the web container to GA4. Make sure you have installed two following presets before:

How to serve GTM Web container from Server container?

How to send events to GTM server container with Google Tags Preset?


You can install all of them at the same time in preview mode but don't publish this preset without publishing those listed above.

1. Download & Import the preset

Open WP Admin and navigate to Settings and Google Tag Manager. Then select GTM Server Presets tab which contains presets for server containers:


Then import the file in your GTM Web Container according to this guide.


2. Configure Tracking Tag

Once you have imported the preset into your GTM Server Container you need to configure conversion details in the newly created tag.

Head to GTM Workspace and click Tags on the left, then find Google Ads Conversion Tracking tag.

Set the Conversion ID and Conversion Label based on the conversion defined in your Google Ads account.


3. Preview and publish

Once the variable is configured you can run GTM preview to ensure correct operations and publish the new version of the container whenever ready.

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