GTM for WooCommerce Plugin Reference
Events Reference
Events
These are all supported events that are being tracked by the WooCommerce plugin for classic Google Tag Manager web container from the browser. Please note that some events may not be tracked correctly in all scenarios depending on your theme configuration.
| event name | description | properties | supported plugins |
| language | When a user visits site. | – language (iso code) | WPML, Polylang |
| change_language | When a user switches from one language to another. | – previous (language iso code) – current (language iso code) |
WPML, Polylang |
| change_currency | When a user switches from one currency to another. | – previous (currency iso code) – current (currency iso code) |
WooCommerce Multilingual |
| view_item_list | When list of products is viewed by user. It can be category product listing or related products on single product page. | – value – items |
WooCommerce Wishlists, WPC Smart Wishlist |
| select_item | When a product is selected (clicked) in a products list. | – value – items |
|
| view_item | When a single product page and details are viewed. | – value – items |
WooCommerce Quick View |
| add_to_wishlist | When a product is added to a wish list. | – value – items |
WooCommerce Wishlists, WPC Smart Wishlist |
| remove_from_wishlist | When a product is removed from a wish list. | – value – items |
WooCommerce Wishlists, WPC Smart Wishlist |
| add_to_cart | When a product is added to a cart. Can happen on a list or single product page. | – value – items |
WooCommerce Quick View, WooCommerce Wishlists, WPC Smart Wishlist |
| remove_from_cart | When a product is removed from a cart on a cart page. | – value – items |
|
| view_cart | When cart is viewed. | – values – items |
|
| abandon_cart (experimental) | When the cart is abandoned – user closes browser or tab while on cart page. | – value – items |
|
| being_checkout | When first checkout page is visited. | – value – items |
|
| abandon_checkout (experimental) | When the checkout is abandoned – user closes browser or tab while on checkout page. | – value – items |
|
| add_billing_info | When billing information is added during checkout. | – value – items – phone_number – address |
|
| add_payment_info | When payment information is added during checkout. | – value – items – payment_type |
|
| add_shipping_info | When shipping information is added during checkout. | – value – items – shipping_tier |
|
| purchase | When an order confirmation page with transaction details is visited | – value – transaction – items |
Properties
These are all properties that are supported by the plugin and tracked for the events documented above.
Items
| property name | description | supported plugins |
| item_name | Product name | |
| item_id | Product id (WooCommerce internal id, can be changed to SKU – learn more here) | |
| price | Product price (one item) | |
| quantity | Quantity of products (applicable to cart, checkout and purchase related events) | |
| item_coupon | The coupon applied to the product (if any) | |
| item_variant | The specific variant of the product (e.g., size, color) | |
| item_brand | The brand of the product (if set). | WooCommerce Brands, Yith Brands, Yith Brands Premium |
| item_list_name | The name of the list or category where the item is displayed | |
| item_list_id | The ID of the list or category where the item is displayed | |
| index | The position of the item in a list or category (e.g., the order in which it appears in a product list) |
Transaction
| property name | description |
| transaction_id | Unique transaction id assigned by WooCommerce |
| affiliation | WooCommerce shop name |
| value | Total transaction value including tax and shipping (applicable for purchase event only) |
| tax | Amount of tax for the transaction if any. |
| shipping | Amount paid for shipping service. |
| currency | Currency of the transaction. |
| coupon | Promotional coupon code if used. |
Other
| property name | description |
| value | Total value of all items considered for given eCommerce event (all events with items array except purchase where value is computed differently – see above). |
Available GTM Presets
Google Analytics 4
Google Analytics 4 Server-Side
Meta/Facebook Pixel
Facebook Conversions API
Google Ads Enhanced Conversion
Google Ads Enhanced Conversion Server-Side
Google Ads Dynamic Remarketing
Microsoft UET
TikTok
Pinterest
Consent Mode
Google Tag to Server
GTM Web Container Server-Side