GTM Presets Reference

Detailed information about available GTM Presets and supported eCommerce events.

Google Tag Manager Presets

These are packages GTM presets that can be loaded into GTM workspace using native import feature and with few clicks can be published to enable integration end to end.

Preset Name Required plugin version Supported eCommerce events
GA4 Basic FREE
  • add_to_cart
  • purchase
Universal Analytics Basic FREE
  • add_to_cart (addToCart)
  • purchase
Facebook Pixel Basic FREE
  • add_to_cart
  • purchase
GA4 Advanced PRO
  • view_item_list
  • select_item
  • view_item
  • add_to_cart
  • remove_from_cart
  • begin_checkout
  • purchase
Universal Analytics Advanced PRO
  • view_item_list
  • select_item
  • view_item
  • add_to_cart
  • remove_from_cart
  • being_checkout
  • purchase
Facebook Pixel Advanced PRO
Google Ads Advanced PRO
Google Ads Dynamic Remarketing PRO
Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.