1. Install & activate the plugin
This step depends on the version of the WooCommerce plugin that you want to use.
a) Google Tag Manager for WooCommerce PRO
The PRO version is available in WooCommerce Marketplace and once purchased it will be made available as a ZIP file.
After you download the latest purchased version, head to WordPress WP Admin, navigate to
Plugins > Add New. Click
Upload Plugin and select the ZIP file.
b) GTM for WooCommerce FREE
The FREE version is available in the public WordPress plugins repository.
Head to WordPress WP Admin and navigate to
Plugins > Add New. Search for
Google Tag Manager for WooCommerce and click
Install Now. Then click
2. Install Google Tag Manager
Now it's time to embed the main Google Tag Manager snippet to your WooCommerce shop. If you haven't done it before using another plugin or directly in the theme code you can navigate to
Settings > Google Tag Manager and fill in two text areas at the top of the settings. The snippets to paste in those fields can be found in
Admin panel in Google Tag Manager. In order to obtain them, go to
Container > Install Google Tag Manager.
This will show you two fields to copy code from and paste in respective fields in WordPress Dashboard.
Once pasted scroll down and hit
3. You are ready to integrate!
After the GTM snippets are saved, the plugin will start pushing events to DataLayer and Google Tag Manager.
Now it's time to configure Google Tag Manager to forward this data to selected tools.
We know this may be cumbersome activity to create all GTM Tags, Triggers and Variables one by one manually, that's why our plugins and platform comes with handy presets that are easy to import in few simple steps to any GTM container.