Google Tag Manager Presets

These are packages GTM presets that can be loaded into GTM workspace using native import feature and with few clicks can be published to enable integration end to end.

Preset Name

Required plugin version

Supported eCommerce events

GA4 Basic

FREE

  • add_to_cart

  • purchase

Universal Analytics Basic

FREE

  • add_to_cart (addToCart)

  • purchase

Facebook Pixel Basic

FREE

  • add_to_cart

  • purchase

GA4 Advanced

PRO

  • view_item_list

  • select_item

  • view_item

  • add_to_cart

  • remove_from_cart

  • begin_checkout

  • purchase

Universal Analytics Advanced

PRO

  • view_item_list

  • select_item

  • view_item

  • add_to_cart

  • remove_from_cart

  • being_checkout

  • purchase

Facebook Pixel Advanced

PRO

Google Ads Advanced

PRO

Google Ads Dynamic Remarketing

PRO

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