GTM Presets Reference

Detailed information about available GTM Presets and supported eCommerce events.

Google Tag Manager Presets

These are packages GTM presets that can be loaded into GTM workspace using native import feature and with few clicks can be published to enable integration end to end.

Preset Name	Plugin version	Supported eCommerce events
GA4 Basic	FREE	add_to_cart purchase
Universal Analytics Basic	FREE	add_to_cart (addToCart) purchase
Facebook Pixel Basic	FREE	add_to_cart purchase
GA4 Advanced	PRO	view_item_list select_item view_item add_to_cart view_cart remove_from_cart begin_checkout add_shipping_info add_payment_info purchase add_to_wishlist
Facebook/Meta Pixel Advanced	PRO	view_item add_to_cart begin_checkout user_data purchase
Google Ads Advanced	PRO	page_view (Conversion Linker) purchase user_data
Google Ads Dynamic Remarketing	PRO	page_view add_to_cart begin_checkout select_item view_item
Microsoft UET (Bing Ads)	PRO	page_view view_item_list view_item add_to_cart begin_checkout purchase
TikTok	PRO	page_view view_item add_to_cart begin_checkout add_payment_info purchase
Pinterest	PRO	page_view add_to_cart begin_checkout